Sunday, March 3, 2013
Too Many Choices
"This abundance of choice not only makes every transaction take ten times as long as it ought to, but in a strange way actually breeds dissatisfaction. The more there is, the more people crave, and the more they crave, the more they, well, crave more. You have a sense sometimes of being among millions and millions of people needing more and more of everything, constantly, infinitely, unquenchably. We appear to have created a society in which the principal pastime is grazing through retail establishments looking for things-textures, shapes, flavors--not before encountered."
I don't know who made the above quote, but I agree with it. This is why I almost never shop for clothes in a physical store. I shop for what I wear online. I've even bought chocolate, tea, herbs, books, and movie tickets that way. My senses are overwhelmed when there are too many choices. I'll walk into a dress shop, stop, and just stare. The choices are paralyzing, where in a catalog I can see what's for offer in very small bits. And even if something has to be sent back, it's worth it to me not to have to drive to the store, walk in and return the item, and try to find a replacement. It might cost a little extra in shipping, but having peace of mind is worth a few dollars.