Creativity and What Matters Most

"Ultimately, it doesn't matter to the world if you paint or dance or write. The world can probably get by without the product of your efforts. But that is not the point. The point is what the process of following your creative impulses will do for you. It is clearly about process. Love the work, love the process. Our fascination will pull our attention forward. That, in turn, will fascinate the viewer." Creative Authenticity by Ian Roberts